It's time to change how your business is managed
Let's get you out of your own way by creating a system that reduces your stress and keeps your business running smoothly. We're going to multiply your personal productivity by setting you free from the everyday task of running your business. We're going to generate more passive and leveraged income, we're going to grow your customer base, and you are going to start making more money, while simultaneously increasing the amount of time you have to develop new marketing plans and products. Heck, you might even find time for a vacation!
As an Online Business Manager, my job is pretty straightforward: I free you up to focus your time and energy on the things that only you can do in your business. Most business owners hire me when they can't grow their business anymore by themselves, and I step in to manage projects, operations, team members and metrics, giving them the opportunity to take their business to the next level.
Anything that anyone else can do should be done by someone else. You should be focused on growth.
So how can I help?
Here is a list of what I can do for you...
click each title for a more detailed description.
Manage Projects - I can manage your projects from start to finish by creating a project plan and making sure it is on time and on budget.
Manage Your Team - Handling people takes up a lot of time. I can keep tabs on all members of your team, from employees to contractors and specialists, and make sure they have the tools necessary to do their jobs.
Manage Operations - By carefully designing a system for day-to-day operations, I can keep your business running smoothly.
Track Metrics - Knowing and understanding the market allows you to take advantage of emerging opportunities. I can keep an eye on trends that affect your business, and show you how to read those trends.
Manage Your Revenue Streams - Focus on developing new revenue streams and revitalizing existing ones while I manage the customer end.
Manage Your Website - Your website is a valuable tool for generating revenue. I will manage your site from top to bottom, making sure you are taking full advantage of your business' online presence.
Manage Ezine Schedules - Use an ezine to reach your clients in a dynamic and interactive way.
Manage Launches - When you are ready to unveil a new product or service to the world, I can ensure a successful launch by keeping everyone on track, right up to the big day.
Manage Affiliate Programs - Affiliates are strong allies, as long as you can keep them organized and up to date on your product.
Manage Joint Venture Partnerships - Joint ventures can be exciting and daunting. Let me handle the details so you can enjoy the ride.
Manage Speaking Engagements - You are the face of your business, concentrate on the message. I'll take care of the rest.
Manage Marketing Implementation - Modern technology demands a vigorous, multi-level marketing plan. I can manage the day-to-day implementation of your marketing strategy, freeing you up to concentrate on branding and innovation.
Find Free Time For You - I will help you design a schedule that lets you have a life again, and act as a gatekeeper for you.
Detailed list...
Manage Projects
- Creation of a project plan, including timeline, process, people and other resources
- Setup and maintenance of an online project management tool
- Delegating details of the project to various team members
- Communication of project status and ongoing details to all players
- Following-up with players as necessary to ensure that “stuff gets done” on time
- Manage the budget for the project
- Handling challenges for the project as they arise, with a focus on finding a solution quickly
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Manage Team
- Identify team needs based on current business goals and projects
- Create measures of success for the role (milestones)
- Determine what type of specialist would be the best fit
- Craft job posting/details
- Blast opportunity out there via various networks
- Filter initial responses and review portfolios
- Setup interviews
- Narrow choices after initial interviews and request proposal
- Setup second interview (if necessary)
- Check references from other clients
- Review proposals from preferred candidates
- Making the offer to selected candidate
- Ensure there is a signed contract in place for all hires
- Create communication plan with new team members
- Get them proper information and/or training for their role
- Regular reporting on measures of success for their role
- 90 Day Review (for long term) or End of Project Review (for project only)
- Keeping the team motivated in their work
- Handling team challenges as they arise
- Manage the team budget and expenses
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Manage Operations
- Review of the key systems needed to run your business, including customer service, billing, communication, back-ups, marketing, follow-up and delivery
- Creation of processes, tools and players for key systems within your business
- Implementation of automated business tools & software to manage various systems
- Creation and maintenance of your Standard Operating & Procedures (SOP) Guide
- Management of all client payments and collections process
- Management of systems access and login information
- Ensuring there is an effective backup system in place for all information (including you, the business owner’s computer!)
- Establish decision making guidelines for team members
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Tracking Metrics
- Keeping track of key statistics for your business on a weekly & monthly basis
- Setting up a reporting system that includes what to track
- Analyzing metrics and discussing trends/patterns with you
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Manage your Revenue Streams
- Manage the production and completion of revenue streams including:
- Books & workbooks
- Multimedia products
- Membership programs
- Virtual Events
- Live Events
- Coaching Programs
- Manage the setup of any applicable tools or software for different revenue streams (i.e.: setting up a membership site using WordPress & WishList Member)
- Manage the deliverability of revenue streams (i.e.: setting up a download page for an ebook)
- Ensure customer service is in place to support each revenue stream
- Ensure that systems are in place so that new clients get immediate access to their purchases
- Setup of fulfillment for any tangible/shippable items
- Manage the ongoing maintenance of revenue streams
- Review revenue streams on a regular basis to look for outdated information or opportunities to refresh/relaunch
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Manage your Website
- Review content on all websites to look for outdated or incorrect information
- Manage all updates to website content
- Manage the creation of any new websites
- Finding and managing web/blog designers, graphic designers and copywriters as required
- Setting up everything “behind the subscribe button” for list building
- Setting up everything “behind the buy button” for purchases
- Testing all links, forms and buy buttons on the website to look for errors and inconsistencies
- Ensuring Google Analytics (or some other statistics program) is in place on all websites
- Ensuring the social media applications/plugins are in place
- Sourcing testimonials for inclusion on web pages (as required)
- Setting up a store page that lists all your products and offerings
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Manage your Ezine Schedule
- Establish your ezine publication schedule
- Establish your promotional schedule
- Manage your lists
- Help create a professional ezine template
- Ensure that ezine is published on schedule
- Review content for ezine
- Manage ads and other promotional material to be included in ezine
- Manage solo emails and other promotions being sent to the list
- Coordinate with affiliate and JV partners as required for cross promotions
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Manage your Launches
- Setup a launch plan based on strategy from you
- Ensure that key players are in place for each stage of the launch
- Establish a clear promotional schedule for each phase of the launch
- Work with a copywriter for launch materials (if necessary)
- Work with affiliate partners (as outlined in next section)
- Manage creation of the sales page
- Keep everyone on task throughout the launch and stay on top of any “dropped balls”
- Support you as needed throughout the launch
- Be “on call” the day of the launch to take care of any urgencies/changes
- Update all websites and other marketing materials after the launch
- Ensure that the offering itself is delivered as promised
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Manage your Affiliate Program
- Work with you to establish details for your affiliate program
- Setting up the affiliate program in the shopping cart
- Setting up a resource page for affiliates
- Coordination of promotional materials for various promotions
- Keeping in touch with affiliates to advise of upcoming promotions
- Follow-up with affiliates as needed to support your promotions
- Manage payment of affiliates
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Manage your Joint Ventures (JV) Partnerships
- Manage the implementation of any JV partner projects
- Creating the project plan for JV partner projects
- Coordinating with members of the JV partner’s team
- Communicating key details to the players involved
- Following-up with JV partners and/or with you as needed to bring the project to life
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Manage Speaking Engagements
- Preparation of Speaking Kit
- Reviewing speaking requests on behalf of the client
- Confirming details of speaking agreement
- Coordinating details with Host
- Manage Travel
- Preparation of all speaking materials in advance
- Ordering of any products to be sold on-site
- Onsite management (as required)
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Manage your Marketing Implementation
- Manage the day-to-day implementation of your marketing strategy, which could include:
- Affiliate (Joint Venture) Marketing
- Article Marketing
- Audio/Video Marketing
- Email Marketing
- Publicity & PR
- SEO & Pay per Click Marketing
- Social Media
- Speaking Engagements
- Traditional “offline” Marketing
- Establishing a team to take care of the ongoing marketing activities (as required)
- Reviewing autoresponders and follow-up sequences on a regular basis (for outdated information and accuracy)
- Reviewing upsell opportunities in the buying process
- Reviewing pink spoon “freebies” for refreshment
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Free up your time!
- Reviewing where you are spending your time
- Proactively taking stuff off your plate that you don’t need to be doing (and might not realize you can let go of)
- Acting as gatekeeper on behalf of you
- Creating an email management system for you
- Setting up a scheduling system for you
Are you ready to hire an Online Business Manager?
I invite you to connect with me for a free 30-minute
assessment to find out if my services are a fit for
your needs.
Bulleted list courtesy of the International Association of Online Business Managers. Used with Permissions.
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